- perceived product quality
- марк. воспринимаемое качество товара* (уровень качества товара по мнению потребителя, т. е. субъективное качество товара)See:
Англо-русский экономический словарь.
perceived product quality
Смотреть что такое "perceived product quality" в других словарях:
Quality of experience — (QoE), some times also known as Quality of User Experience, is a subjective measure of a customer s experiences with a vendor. It looks at a vendor s or purveyor s offering from the standpoint of the customer or end user, and asks, What mix of… … Wikipedia
perceived value — UK US noun [U] ► MARKETING the value of a product based on how much customers want or need it, rather than on its real price: »Selling your product at a higher price increases the perceived value because people associate high prices with quality … Financial and business terms
Product naming — is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process,… … Wikipedia
Product (business) — In general, the product is defined as a thing produced by labor or effort [1] or the result of an act or a process ,[2] and stems from the verb produce, from the Latin prōdūce(re) (to) lead or bring forth . Since 1575, the word product has… … Wikipedia
Quality of working life — another method for measurement of job satisfaction based on Hackman and Oldham theory I came across is to measure the 5 dimensions of job through a survey and then determine the JDS (job diagnostic survey) rating through this equation (Variety +… … Wikipedia
Quality of life — For other uses, see Quality of life (disambiguation). The term quality of life is used to evaluate the general well being of individuals and societies. The term is used in a wide range of contexts, including the fields of international… … Wikipedia
Critical to quality — is an attribute of a part, assembly, sub assembly, product, or process that is literally critical to quality or more precisely, has a direct and significant impact on its actual or perceived quality.[1] See also CTQ tree References ^… … Wikipedia
Lexus — Infobox Company company name= Lexus slogan = The Pursuit of Perfection company company type= Division foundation= 1989 founder = Eiji Toyoda location = flagicon|Japan Toyota, Aichi, Japan locations = key people= Kiyotaka Ise (Managing Officer)… … Wikipedia
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Strategic management — is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.[1] It entails specifying… … Wikipedia
Pricing — is one of the four p s of the marketing mix. The other three aspects are product, promotion, and place. It is also a key variable in microeconomic price allocation theory.Price is the only revenue generating element amongst the 4ps,the rest being … Wikipedia
